Challenges to the Development of Personalized Medicine

Prof Franҫoise Meunier, EORTC Director General, and Prof Alexander Eggermont, President of the European Academy of Cancer Sciences talk to about the challenges associated with the development of personalized medicine, including difficulties raising sufficient funds for European cancer trials, the way this can be addressed by collaborations with academia, and the steps that must be taken to overcome the differences in the agendas of academia and industry.

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